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For too long, the Bangladeshi food industry has been plagued by subpar standards, leaving a trail of concerning stories about food adulteration and a disregard for health and hygiene. Such alarming practices have regrettably become the norm, leaving people desensitized to the issue. But amidst this dissatisfaction, two enterprising fresh graduates from IBA-DU, Asif and Sayem, felt compelled to take action.
Their mission was clear: to disrupt the industry with a single word—Excellence. They envisioned a realm where taste, quality, and service would soar to unmatched heights, setting a new precedent for the local food scene.
In a city teeming with rapidly multiplying restaurants, Asif and Sayem recognized that catering held the greatest potential for innovation. Despite the emergence of new markets over the years, the catering industry had remained stagnant. Armed with fresh ideas and modern technology, the founders embarked on a journey to create a company that would elevate the industry to meet global standards.
Undoubtedly, their path would be arduous, but Asif and Sayem were fueled by the belief that life's purpose lies in making a positive impact and enriching people's lives. And what better way to spark change than through the universal language of food.
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Banani Model Town, Dhaka Division, Bangladesh