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In 1993, Bangladesh Edible Oil Limited (BEOL) came into existence. Since its inception, BEOL has meticulously cultivated a strong presence in the fiercely competitive consumer-packaged edible oil market. Recognized by renowned household names such as Rupchanda, Fortune, Kings, Meizan, and Veola, BEOL has consistently elevated its product quality and packaging standards. It has deftly adapted to prevailing market trends and imbued its oil brands with added value, all while prioritizing consumer well-being. This unwavering commitment has solidified BEOL's leading position in the market. Notably, BEOL pioneered the introduction of edible oil packaging in PET bottles, pouches, bag-in-box formats, and was also the first to introduce sachet packs for mustard oil in Bangladesh.
BEOL stands as a 100% foreign-owned joint venture, a partnership between Singapore's Wilmar International Limited and India's Adani Group. This collaboration between Adani and Wilmar emerged a decade ago with the ambitious goal of revolutionizing the edible oil industry in the country.
In the face of fierce competition from established local brands and aggressive multinational corporations, Adani Wilmar Limited, with Rupchanda as its flagship brand, embarked on a formidable journey. Rupchanda's voyage began in 1996, and it swiftly ascended to the pinnacle of the branded edible oil category. Right from the outset, Rupchanda has been committed to enlightening the nation about the importance of maintaining good health and fitness.
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Land View Commercial Center (10th Floor) 28 Gulshan North C/A, Gulshan Circle 2, Dhaka, Bangladesh
